JOUR 2 Blog #6

The first Ad I'll discuss is the Ecovia ad against drinking/texting and driving. This ad speaks in more ways than one, it hardly uses any words but the image itself tells a story. With cars drawn on their hands and face, crashing into one another, it shows what you choose to do with your hands while driving can be dangerous. It grabs your attention with the reaction to the "blow" aka crash. It uses the appeal to fear propaganda technique, it gives you the idea that if you text and drive or drink and drive you will crash and put not only yourself, but others in danger. The other propaganda technique used is Dictat, this simplifies the situation to one image, clearly stating to stop the violence and not to text/drink and drive. You can understand exactly what they were intending to get across in a simple glance.

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The second Ad that stuck out to me was the Pedigree ad for adoption. They have two photos side by side, one with a man alone and the other with a man and a dog. The photo states that a dog will make your life happier, this is a propaganda technique called glittering generalities. They are using an appealing word that can apply to everyone, happiness is something we all want to achieve and they are claiming that if you do what they say you will be happier. They do not provide any evidence, in fact the man in the photo has no change of expression that would indicate he was happier. The second propaganda technique is euphoria, they want to influence your perception of dog adoption. They are sending the message that you can adopt a dog and you will be happier because of it; the photos imply you will also be less lonely.

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